Coopetition, value co-creation, and knowledge-enhancement in the UK alpaca industry: A multi-level mechanism

Notwithstanding the increasing interest in coopetition, relevant research is still composed of loosely connected themes with little contextual focus. Little attention has been paid to explain coopetition at multiple stages and levels, various industries, between micro-firms. This paper addresses these gaps by proposing a multi-level mechanism, unravelling relationship management, value co-creation, knowledge-enhancement, superior performance achievement micro-businesses. Using qualitative methods, we look non-high tech alpaca industry. Results reveal that successful management stages, an individual, organizational, industry level, leads VRIO resources development, thus drive positive outcomes for individuals organizations engaged as whole. mechanism influenced industrial, market, institutional factors.